BE SEEN · a 28 day challenge · waitlist
Leave your name and you’ll hear first when enrolment opens on 1 November.
Two weeks of lessons before you post a thing
Two weeks of posting one a day, with a prompt each morning
Live calls with Winona and the whole room
A room of women beside you, and a chat to keep learning in
You keep telling yourself you’ll start when you know exactly what you’re doing.
When you know your niche.
When you know what to say.
When you feel more confident.
When your page looks better.
When you stop caring what people think.
Why BE SEEN
No need to become an influencer.
You don’t need to chase followers. You need to become visible enough that the people who need what you have can actually find you.
Instagram is not the dream. It’s the vessel.

Not polished. Not scripted. Posted anyway.
28 days from hiding to showing up.
Two weeks learning. Two weeks showing up online. Less than an hour a day, built to fit around babies, work, mess and everything else. The fear comes first. The posting comes second.
Week one
LEARNING
Show up
Stop waiting to feel ready. Before you post a thing, we start dismantling the fear of being seen.
Week two
LEARNING
Find your thread
Stop trying to invent the perfect niche. We find the ideas and stories you naturally keep coming back to, and build from there.
Week three
showing up
Use your voice
Now you post. Talking to camera, sharing your perspective, being recognisably you instead of sounding like everyone else online.
Week four
showing up
Build something from it
Turn visibility into possibility. Start thinking beyond content and towards what your presence could create.
By day 28, you won’t just have learned how to post.
Two weeks of posts behind you.
A clearer sense of what you want to talk about.
More confidence using your face and voice.
Real feedback about what resonates.
The beginnings of an audience.
A clearer idea of what this could become.
BE SEEN is for the woman who knows there is more in her than she’s currently letting people see.
Maybe you want to
Start a business.
Share your art.
Sell something you make.
Talk about something you care deeply about.
Build an audience.
Create an income stream.
Or maybe you don’t know what it becomes yet. You just know you’re tired of watching yourself almost start.
YOU DON’T NEED
a niche.
YOU DON’T NEED
thousands of followers.
YOU DON’T NEED
professional equipment.
YOU DON’T NEED
to know what you’re selling.

MEET WINONA
“I didn’t start showing up online because I dreamed of becoming an influencer.”
I started sharing what I genuinely cared about. Motherhood, family, the way we’re choosing to live. And I’d be lying if I told you I felt confident doing it. I’ve overthought posts. Worried what people would think. Nearly deleted things. Wondered whether anyone cared what I had to say.
I posted anyway. And being willing to be seen created opportunities I couldn’t have planned for.
An audience. Businesses. Income. Collaborations. A community of women who care about the same things I do.
Most importantly, it helped me build work around my family and the life we actually want. BE SEEN isn’t me teaching you to become me. It’s me helping you find out what happens when you stop hiding.
Winona
@winona_wyborn
Neither can the customer. The collaboration. The community. The idea that only becomes clear once you start. You don’t need to know where this leads. You just need to stop hiding long enough to find out.
Enrolment opens
1 November
Challenge starts
15 November
BE SEEN is run by Winona Wyborn and hosted by Road to 1 Million.






