BUILT ON 2.4M+ FOLLOWERS & 2B+ VIEWS
BUILT ON 2.4M+ FOLLOWERS & 2B+ VIEWS
How to Monetise + Go Viral:
How to Monetise + Go Viral:
How to Monetise + Go Viral:
The 6-Week Build Your Brand Challenge
The 6-Week Build Your Brand Challenge
A six-week program with Rhys, six live group sessions, a 40-day posting challenge, filming and equipment guidance, a video editing course, the Creator Blueprint and 222 viral hook ideas. Everything you need to build your brand, launch an offer, monetise and turn attention into income.
Founding member pricing · Limited places available this round
immerse.inearth
6hr
8M Views
immerse.inearth
2hr
7M Views
immerse.inearth
2hr
6M Views
immerse.inearth
6hr
1M Views
immerse.inearth
6hr
5M Views
LET’S BE HONEST ABOUT THE GAME
Attention is currency.
Proof that you can deliver is just as valuable.
Most people build one without the other: content with no offer behind it, or a great offer nobody sees. This challenge helps you build both, in the order that makes them work together.
The honest part
I’m not promising you’ll go viral or monetise.
I’m not promising you’ll go viral or monetise.
I’m giving you the exact system I used to grow an audience of 2.4 million, build a business with consistent six-figure months, earn more than $500K in Airbnb and hotel stays and secure hundreds of brand partnerships I’ll show you the formula and set the challenge. What you do with it is up to you.
I’m giving you the exact system I used to grow an audience of 2.4 million, build a business with consistent six-figure months, earn more than $500K in Airbnb and hotel stays and secure hundreds of brand partnerships I’ll show you the formula and set the challenge. What you do with it is up to you.
HERE’S EXACTLY WHAT YOU’LL LEARN
What you'll learn
What's inside
What's inside
Everything you need to build an audience, create content that connects and turn that attention into a real business. From deciding what to sell and what to post, to building a system that helps you grow and convert consistently.
Everything you need to build an audience, create content that connects and turn that attention into a real business. From deciding what to sell and what to post, to building a system that helps you grow and convert consistently.
01
Foundation
Foundation
Foundation
POSITIONING · PERSONAL BRAND · BACK END · EMAIL · AUTOMATION
POSITIONING · PERSONAL BRAND · BACK END · EMAIL · AUTOMATION
Before your content or products can work, people need to understand who you are and what you do within seconds. You’ll define your niche, sharpen your positioning, and build the foundational systems your business needs from day one.
Before your content or products can work, people need to understand who you are and what you do within seconds. You’ll define your niche, sharpen your positioning, and build the foundational systems your business needs from day one.
Define your niche positioning along with a bio that converts into sales
Develop a visual identity and a tone of voice that people recognise
Payment, hosting and platform setup with minimal friction
Email sequences that build trust and drive action
Use DM automation to turn comments into customers
Define your niche positioning along with a bio that converts into sales
Develop a visual identity and a tone of voice that people recognise
Payment, hosting and platform setup with minimal friction
Email sequences that build trust and drive action
Use DM automation to turn comments into customers
02
Your Offer
Your Offer
Your Offer
PRODUCT TYPES · OFFER BUILDING · PRICING · SOCIAL PROOF · SALES PAGES
PRODUCT TYPES · OFFER BUILDING · PRICING · SOCIAL PROOF · SALES PAGES
With your positioning in place, you’ll decide exactly what you’re selling and who it is for. You’ll build and price your offer, learn how to establish trust before you have a long list of testimonials, and create a sales page that clearly communicates its value.
With your positioning in place, you’ll decide exactly what you’re selling and who it is for. You’ll build and price your offer, learn how to establish trust before you have a long list of testimonials, and create a sales page that clearly communicates its value.
Choose the right product or service for your audience
Build your offer using a step-by-step framework
Pricing psychology and how to stop undervaluing your work
How to sell with confidence before you have a single testimonial
A sales page that turns attention into paying customers
Choose the right product or service for your audience
Build your offer using a step-by-step framework
Pricing psychology and how to stop undervaluing your work
How to sell with confidence before you have a single testimonial
A sales page that turns attention into paying customers
03
Content Skills
Content Skills
Content Skills
CONTENT FORMATS · HOOKS · FILMING · EDITING · CAPTIONS
CONTENT FORMATS · HOOKS · FILMING · EDITING · CAPTIONS
Once your foundation and offer are clear, your content has a purpose. You’ll learn how to choose the right format for each idea, create stronger hooks that stop the scroll, follow a repeatable CapCut editing workflow and write captions that drive saves, shares, and sales, not just likes.
Once your foundation and offer are clear, your content has a purpose. You’ll learn how to choose the right format for each idea, create stronger hooks that stop the scroll, follow a repeatable CapCut editing workflow and write captions that drive saves, shares, and sales, not just likes.
Choose the right content format for each message
Why talking-head, lifestyle and educational content builds real community
Verbal and visual hooks, broken down by type
Follow a repeatable CapCut editing process
The 3-part caption formula: educate, prompt action and start conversations
Choose the right content format for each message
Why talking-head, lifestyle and educational content builds real community
Verbal and visual hooks, broken down by type
Follow a repeatable CapCut editing process
The 3-part caption formula: educate, prompt action and start conversations
04
The Funnel & the Machine
The Funnel & the Machine
The Funnel & the Machine
FUNNELS · NURTURE · PLATFORMS · CONTENT PILLARS · BATCHING
FUNNELS · NURTURE · PLATFORMS · CONTENT PILLARS · BATCHING
Learn how someone moves from stranger to customer, what role each platform plays and how to generate an endless flow of content ideas without burning yourself out.
Learn how someone moves from stranger to customer, what role each platform plays and how to generate an endless flow of content ideas without burning yourself out.
Choose a funnel that suits your audience size
Understand the role each platform plays
Build a platform-to-platform content strategy
Turn one video into multiple pieces of content
Use content pillars, idea generation and batching to stay consistent
Choose a funnel that suits your audience size
Understand the role each platform plays
Build a platform-to-platform content strategy
Turn one video into multiple pieces of content
Use content pillars, idea generation and batching to stay consistent
05
Virality & Data
Virality & Data
Virality & Data
THE MECHANICS · SAVES & SHARES · REAL EXAMPLES · ANALYTICS
THE MECHANICS · SAVES & SHARES · REAL EXAMPLES · ANALYTICS
Understand the mechanics behind what makes content spread, the psychology of why people save and share, real breakdowns of viral content, and how to read your own data so you can make decisions based on evidence, not guesswork.
Understand the mechanics behind what makes content spread, the psychology of why people save and share, real breakdowns of viral content, and how to read your own data so you can make decisions based on evidence, not guesswork.
Understand what the platform algorithms measure and reward
Learn why saves and shares often matter more than likes
Breaking down real viral posts step by step
Building community, not just an audience
Read your analytics and identify exactly what to repeat
Understand what the platform algorithms measure and reward
Learn why saves and shares often matter more than likes
Breaking down real viral posts step by step
Building community, not just an audience
Read your analytics and identify exactly what to repeat
06
Launch & Convert
Launch & Convert
Launch & Convert
SALES CONVERSATIONS · MINDSET · DELEGATION · LAUNCH · 40-DAY CHALLENGE
SALES CONVERSATIONS · MINDSET · DELEGATION · LAUNCH · 40-DAY CHALLENGE
Closing sales in the DMs, overcoming the fear that’s quietly held you back, knowing what to outsource and what to learn yourself, and finally hitting publish. Then comes 40 days of daily posting to put the entire system to the test in the real world.
Closing sales in the DMs, overcoming the fear that’s quietly held you back, knowing what to outsource and what to learn yourself, and finally hitting publish. Then comes 40 days of daily posting to put the entire system to the test in the real world.
Sell through conversations in your DMs without feeling pushy
Move through the fear of publishing and build the confidence to show up consistently
Know exactly what to outsource, what to automate, and what skills are worth learning yourself
Launch your offer instead of leaving it in progress
Complete a 40-day daily posting challenge to prove your system works in the real world
Sell through conversations in your DMs without feeling pushy
Move through the fear of publishing and build the confidence to show up consistently
Know exactly what to outsource, what to automate, and what skills are worth learning yourself
Launch your offer instead of leaving it in progress
Complete a 40-day daily posting challenge to prove your system works in the real world
program inclusions
Everything you receive
The complete six-week program, plus the tools and resources to help you put it into practice.
Inclusion 01
40-Day Posting Challenge
A curated posting schedule, with clear directions, hooks and examples to help you post consistently over 40 days.
$67
Free
Inclusion 01
40-Day Posting Challenge
A curated posting schedule, with clear directions, hooks and examples to help you post consistently over 40 days.
$67
Free
Inclusion 02
Filming & Equipment Setup Guide
Lighting, sound, and a clean background built in 30 minutes with gear you probably already own.
$47
Free
Inclusion 02
Filming & Equipment Setup Guide
Lighting, sound, and a clean background built in 30 minutes with gear you probably already own.
$47
Free
Inclusion 03
Video Editing Course
Learn how to edit your videos with ease, through the mobile or desktop.
$57
Free
Inclusion 03
Video Editing Course
Learn how to edit your videos with ease, through the mobile or desktop.
$57
Free
Inclusion 04
The Creator Blueprint PDF
A step by step guide, that shows the foundations to growing a social network and business.
$97
Free
Inclusion 04
The Creator Blueprint PDF
A step by step guide, that shows the foundations to growing a social network and business.
$97
Free
Inclusion 05
Before You Build Workbook
A workbook that will help clarify your niche, positioning, define your content and backend.
$37
Free
Inclusion 05
Before You Build Workbook
A workbook that will help clarify your niche, positioning, define your content and backend.
$37
Free
Inclusion 06
222 Viral Hooks Guide
More than 222 hook ideas, with practical examples to help you adapt each one to your content.
$47
Free
Inclusion 06
222 Viral Hooks Guide
More than 222 hook ideas, with practical examples to help you adapt each one to your content.
$47
Free
Inclusion 07
6 Live Group Sessions with Rhys
Once a week Rhys will go live with the community, going through the topic of the week and Q&A.
$1,797
Free
Inclusion 07
6 Live Group Sessions with Rhys
Once a week Rhys will go live with the community, going through the topic of the week and Q&A.
$1,797
Free
Inclusion 08
12 Months of Challenge Access
Revisit the lessons, templates and resources for a full year as you build, launch and refine your system.
$997
Free
Inclusion 08
12 Months of Challenge Access
Revisit the lessons, templates and resources for a full year as you build, launch and refine your system.
$997
Free
Here's the Math
Add it all up
One price. Six weeks of guided learning, six live sessions, the full resource library, 12 months of access and a community building alongside you.
Your complete package:
6 Live Group Sessions with Rhys
$1,797
Workshop Library (50+ Videos)
$1,497
Before You Build Workbook
$37
The Creator Blueprint PDF
$97
40 Day Posting Challenge
$67
Video Editing Course
$57
Filming and Equipment Set Up Guide
$47
222 Viral Hooks Guide
$47
12 Months of Challenge Access
$997
Total Value
$4,643
Build Your Brand Challenge
Annual Access
$210
$4,643 Total Value
Your complete package:
6 Live Group Sessions with Rhys
$1,797
Workshop Library (50+ Videos)
$1,497
Before You Build Workbook
$37
The Creator Blueprint PDF
$97
40 Day Posting Challenge
$67
Video Editing Course
$57
Filming and Equipment Set Up Guide
$47
222 Viral Hooks Guide
$47
12 Months of Challenge Access
$997
Total Value
$4,643
Build Your Brand Challenge
Annual Access
$210
$4,643 Total Value
Save $40 when you pay in full. Founding member pricing. Available for this round only.
Let's Level Set
This is not a get-rich-overnight challenge.
This is not a get-rich-overnight challenge.
Your first piece of content might be rough. Your first product might only sell a handful of times. Good. That’s part of building something real. Most people quit before the system has time to work. Don’t be one of them.
Your first piece of content might be rough. Your first product might only sell a handful of times. Good. That’s part of building something real. Most people quit before the system has time to work. Don’t be one of them.
What You Walk Away With
By the end of the six weeks
By the end of the six weeks
A positioned, recognisable brand
Clear niche, consistent visual identity, a bio that converts.
A positioned, recognisable brand
Clear niche, consistent visual identity, a bio that converts.
A live, priced offer
Built, hosted, priced and ready to sell—not still sitting in progress.
A live, priced offer
Built, hosted, priced and ready to sell—not still sitting in progress.
A working funnel
Automated, nurtured, tested and refined before launch.
A working funnel
Automated, nurtured, tested and refined before launch.
A content system
Pillars, hooks, edits, and a batching process that doesn't burn you out.
A content system
Pillars, hooks, edits, and a batching process that doesn't burn you out.
The mindset to actually launch
Not motivation — a process for moving through the fear regardless.
The mindset to actually launch
Not motivation — a process for moving through the fear regardless.
40 more days of proof
A guided posting challenge that helps you turn the system into a habit.
40 more days of proof
A guided posting challenge that helps you turn the system into a habit.
why this exists
It wasn't luck. It was strategy. And you'll learn every part of it in this challenge.
It wasn't luck. It was strategy. And you'll learn every part of it in this challenge.
In three years, I grew an audience of 2.4 million across social media and generated more than 2 billion views across Instagram and Facebook. That audience helped me build a business with multiple six-figure months, more than $500K in Airbnb and hotels stays and secure hundreds of brand partnerships.
I went from living in my mum's spare room, to a caravan, then a garage, then Bali, and eventually to a life I genuinely wanted, built entirely through social media.
None of it happened by accident or overnight. It came from following a repeatable system, refining it across thousands of posts and showing up consistently even when the results weren’t immediate.
That's the system you'll learn over these six weeks. Not vague advice. Not disconnected tactics. The actual sequence.
In three years, I grew an audience of 2.4 million across social media and generated more than 2 billion views across Instagram and Facebook. That audience helped me build a business with multiple six-figure months, more than $500K in Airbnb and hotels stays and secure hundreds of brand partnerships.
I went from living in my mum's spare room, to a caravan, then a garage, then Bali, and eventually to a life I genuinely wanted, built entirely through social media.
None of it happened by accident or overnight. It came from following a repeatable system, refining it across thousands of posts and showing up consistently even when the results weren’t immediate.
That's the system you'll learn over these six weeks. Not vague advice. Not disconnected tactics. The actual sequence.
0.0M+
0.0M+
Followers, 3 Years
0M+
0M+
Followers, 3 Years
0M+
0M+
Followers, 3 Years
0B+
0B+
Views (IG & FB)
0B+
0B+
Views (IG & FB)
0K+
0K+
In Stays & Travel
0K+
0K+
In Stays & Travel
0K+
0K+
In Brand partnerships
0K+
0K+
In Brand partnerships
Read This Before You Buy
Make sure this is actually for you.
This is for you if:
You have an audience or valuable skill but are unsure how to turn it into income
You have an audience or valuable skill but are unsure how to turn it into income
You’ve created content before but never built a clear offer behind it
You’ve created content before but never built a clear offer behind it
You know your pricing, positioning, or funnel is the thing holding you back
You know your pricing, positioning, or funnel is the thing holding you back
You're willing to do the reps, not just read about them
You're willing to do the reps, not just read about them
This isn't for you if:
You want a "go viral overnight" trick with no system behind it
You want a "go viral overnight" trick with no system behind it
You expect your first post or offer to be perfect
You expect your first post or offer to be perfect
You’re unwilling to launch and learn from the result
You’re unwilling to launch and learn from the result
You want the outcome without completing the action steps
You want the outcome without completing the action steps
FAQS
Questions? We’ve got you.
What if I fall behind in a week?
The program follows a recommended sequence, but you can work through it at your own pace. Catch up when you can and focus on completing the full process rather than keeping up perfectly.
What if I fall behind in a week?
The program follows a recommended sequence, but you can work through it at your own pace. Catch up when you can and focus on completing the full process rather than keeping up perfectly.
What if I don't know what to sell yet?
That’s part of the process. You’ll clarify your positioning, choose the right offer format and build an initial outline before creating content to promote it.
What if I don't know what to sell yet?
That’s part of the process. You’ll clarify your positioning, choose the right offer format and build an initial outline before creating content to promote it.
What platforms does this work for?
The core strategy can be adapted across Instagram, TikTok, YouTube and LinkedIn. You’ll also learn how the role and content style of each platform differs.
What platforms does this work for?
The core strategy can be adapted across Instagram, TikTok, YouTube and LinkedIn. You’ll also learn how the role and content style of each platform differs.
Do I need a big following already?
No. The funnel and pricing strategies in this challenge are built specifically for smaller, newer audiences.
Do I need a big following already?
No. The funnel and pricing strategies in this challenge are built specifically for smaller, newer audiences.
Is there a refund policy?
Because this is a digital program with immediate access to the materials, purchases are generally final. But if you do all 6 weeks, genuinely do the work, and feel you got no value — reach out. That's not the kind of money I want to keep.
Is there a refund policy?
Because this is a digital program with immediate access to the materials, purchases are generally final. But if you do all 6 weeks, genuinely do the work, and feel you got no value — reach out. That's not the kind of money I want to keep.
How long will I have access?
You’ll receive 12 months of access to the full challenge, workshop library, guides, templates, updates and community.
How long will I have access?
You’ll receive 12 months of access to the full challenge, workshop library, guides, templates, updates and community.
6
Learning Phases
100+
Action Steps
40
Challenge Days
6
Live Sessions
You can keep scrolling.
Or you can start building.
Join the Road to 1 Million community and get Rhys Menzel’s complete system for building a personal brand, growing an audience and turning attention into income.
You can keep scrolling.
Or you can start building.
Join the Road to 1 Million community and get Rhys Menzel’s complete system for building a personal brand, growing an audience and turning attention into income.
You can keep scrolling.
Or you can start building.
Join the Road to 1 Million community and get Rhys Menzel’s complete system for building a personal brand, growing an audience and turning attention into income.
P.S. — If You Only Read One Thing
P.S. — If You Only Read One Thing
I know what it feels like to want this while also wanting to close the laptop and pretend you never opened it. To overthink the niche, the price, the caption and what people might think. That’s a normal response to putting yourself out there.
The fear doesn’t have to disappear before you start. It just can’t be the thing making the decisions.
Six weeks. One system. Let’s go.
I know what it feels like to want this while also wanting to close the laptop and pretend you never opened it. To overthink the niche, the price, the caption and what people might think. That’s a normal response to putting yourself out there.
The fear doesn’t have to disappear before you start. It just can’t be the thing making the decisions.
Six weeks. One system. Let’s go.
— Rhys