Doors close 31 Oct · Challenge starts 1 Nov
ROAD TO 1 MILLION
Join now →
Build Your Brand Challenge
Learn how to become visible, viral for the right reasons, and monetize.

▶
$210
Join the challenge →
🔒 Secure checkout via Circle · Lifetime access · Doors close 31 October
Real accounts. Real results.
BEFORE

↓
AFTER

0 → 20.9K followers
Seven
BEFORE

↓
AFTER

34.2K → 50.8K followers
Eric Joseph Lewis
BEFORE

↓
AFTER

13.2K → 24.3K followers
Aliesha

Your mentor: Rhys Menzel
2.4M 2B+
followers views
Rhys built his audience from scratch, then turned it into consistent six-figure months, more than $500K in Airbnb and hotel stays and hundreds of brand partnerships. This challenge is the system he used.
The exact formats I use to get millions of views





● THE HONEST PART
I’m not promising you’ll go viral or monetize.
I’m giving you the exact system I used to grow an audience of 2.4 million, build a business with consistent six-figure months, earn more than $500K in Airbnb and hotel stays and secure hundreds of brand partnerships. I’ll show you the formula and set the challenge. What you do with it is up to you.
Doors close 31 October.
The challenge starts 1 November. Once doors close, that’s it for this round.
Join for $210 →
🔒 Secure checkout via Circle · Lifetime access
● PROGRAM INCLUSIONS
Everything you receive
The full 28-day challenge, plus the tools and resources to help you put it into practice.
INCLUSION 01
21-Day Posting Challenge
A curated posting schedule with clear directions, hooks and examples: talking head, carousel, text overlay, B-roll voiceover, looping and more.
$67 Included
INCLUSION 02
Filming & Equipment Setup Guide
Lighting, sound and a clean background built in 30 minutes with gear you probably already own.
$47 Included
INCLUSION 03
Video Editing Course
Learn how to edit your videos with ease, on mobile or desktop.
$57 Included
INCLUSION 04
The Creator Blueprint PDF
A step-by-step guide to the foundations of growing a social network and business.
$97 Included
INCLUSION 05
Before You Build Workbook
Clarify your niche and positioning, and define your content and backend.
$37 Included
INCLUSION 06
222 Viral Hooks Guide
More than 222 hook ideas, with practical examples to help you adapt each one to your content.
$47 Included
INCLUSION 07
8 Live Calls with Rhys
Weekly live calls, USA and Europe time slots. Join one or both. Every call is recorded, so you never miss one.
$2,397 Included
INCLUSION 08
Lifetime Access
60 day-by-day lessons, 49+ hours of training and replays, and the private community. Yours to revisit forever.
$997 Included
● HERE’S THE MATH
Add it all up
One price. 28 days: one week of training, then 21 days of posting with Rhys and the cohort. 8 live calls, the full resource library, lifetime access and a community building alongside you.
✓ Foundations of growth, from the ground up
✓ Filming and editing, all on your phone
✓ Finding your story and what to post about
✓ Hooks, structure and the first three seconds
✓ Turning attention into income: your offer, profile and backend
Challenge, live calls + resources $3,746
Total value $3,746
$210
one price, everything included
Join the challenge →
🔒 Secure checkout via Circle · Doors close 31 October
● LET’S LEVEL SET
This is not a get-rich-overnight challenge.
Your first piece of content might be rough. Your first product might only sell a handful of times. Good. That’s part of building something real. Most people quit before the system has time to work. Don’t be one of them.
● CLIENT RESULTS
Hear from round one

7.1M views in 28 days
Maddie Amor

2.5K to almost 5K followers in two days
Cass

Sold out his meditation events a month in advance
Andrew

● RECONNECTED.MOTHERS
140 → 146K
Eva, a Dutch photographer and mum in France, went from 140 followers to 146K and a verified account.
399
members in round one
60
lessons, day by day
49+ hrs
of training & replays
8
live calls with Rhys
● READ THIS BEFORE YOU BUY
Make sure this is actually for you.
This is for you if:
✓ You have an audience or valuable skill but are unsure how to turn it into income
✓ You’ve created content before but never built a clear offer behind it
✓ You know your pricing, positioning or funnel is the thing holding you back
✓ You’re willing to do the reps, not just read about them
This isn’t for you if:
✕ You want a “go viral overnight” trick with no system behind it
✕ You expect your first post or offer to be perfect
✕ You’re unwilling to launch and learn from the result
✕ You want the outcome without completing the action steps
Join the challenge →
● LIVE CALLS
Two live calls a week. Pick the one that fits your time zone.
Bring your reels, your numbers and your questions. Rhys goes through them live with the whole cohort, eight calls across the four weeks.
YOUR CITY
Time zone
EVERY SATURDAY
Europe call
Best for Europe & Australia
EVERY SUNDAY
Americas call
Best for the US, Canada & Australia
Central Europe · Paris, Berlin, Madrid 11:30am 12:00am MON
London & Lisbon 10:30am 11:00pm
New York 5:30am 6:00pm
Los Angeles 2:30am 3:00pm
Sydney & Melbourne 9:30pm 10:00am MON
Brisbane 8:30pm 9:00am MON
Join one or both. 8 live calls across the 4 weeks. Every call is recorded, so you never miss one.
● FAQS
Questions? We’ve got you.
I’m a complete beginner. Is this for me? +
How long is it? +
How much time do I need? +
Do I have to show my face? +
What if I miss a live call? +
Can’t I learn this for free on YouTube? +
Can I cancel? What’s the refund policy? +
What happens after I join? +
How long do I keep access? +
You can keep scrolling.
Or you can start building.
Join the Road to 1 Million community and get Rhys Menzel’s complete system for becoming visible, going viral for the right reasons and turning attention into income.
Join for $210 →
🔒 Secure checkout via Circle · Doors close 31 October
● P.S. IF YOU ONLY READ ONE THING
I know what it feels like to want this while also wanting to close the laptop and pretend you never opened it. To overthink the niche, the price, the caption and what people might think. That’s a normal response to putting yourself out there.
The fear doesn’t have to disappear before you start. It just can’t be the thing making the decisions.
28 days. One system. Let’s go.
— RHYS
ROAD TO 1 MILLION
The Build Your Brand Challenge teaches a content skill and gives you a community to practise it in. The results shown on this page are real and individual, and they are not a promise or a guarantee that you will get the same. What you get out of it depends on the work you put in.
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